BRANDING
You're Talking a lot but You're Not
Saying Anything2026
Sou2025


PUBLICATION/EDITORIAL
An Interview with Natasha Mead2026 Cymatics2025Kairos2025A Timeline of  Calvert and Aicher and the World2025


BRANDING / Sou



Project Scope: Brand Identity  + Print Assets + Digital Assets
Collaborators: Cinji Lee

Sou is a refined omakase dining experience in Seoul grounded in the philosophy of natural generosity. An appreciation for seasonal abundance, calm materiality, and precision is carried throughout the visual identity—from the core emblem to the spatial and printed touchpoints.
















Sou is a refined omakase dining experience in Seoul grounded in the philosophy of natural generosity. An appreciation for seasonal abundance, calm materiality, and precision is carried throughout the visual identity—from the core emblem to the spatial and printed touchpoints.

























The logo draws from the form of the word 소우 (Sou) in Hangul (한글) and the Japanese character 蒼, which depicts a cottage surrounded by trees, symbolizing growth and harmony.













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The print and digital touchpoints are unified with a typographic system. The system also includes a set of icons that represent the distinct sake flavor profiles on the resturant's signature tasting menu.